The Brand Repair Workshop was founded by Butch Rice (co-founder of Research Surveys in 1979 (subsequently acquired by TNS), co-founder of the Conversion Model™, and an internationally-published author, with Jannie Hofmeyr, of Commitment-Led Marketing) to bring to bear his decades of experience as a leader in the research industry, to provide brands with expert research design and analysis that delivers better, actionable insights to help them grow.