SERVICES
Expert digital research insights
that help brands grow
Brand Health Tracking
Brand Health Tracking
Based on the principles espoused in the Conversion Model™, our brand equity trackers deliver fundamental insights about the structure and nature of the market your brand operates in, as well as where potential areas for growth are.
Usage and Attitude Studies
Usage and Attitude Studies
We undertake traditional usage and attitude studies, adapting the traditional research design for digital data collection.
Category Construct Studies
Category Construct Studies
One of the most frequently encountered areas in marketing in which basic mistakes are made is an incorrect definition of the competitive set. If the competitive space is incorrectly defined, any marketing strategy is doomed to fail, as the very foundation is flawed. We design studies that identify the true competitive set for any brand or category, thus enabling the formulation of sound marketing strategies.
Concept Testing
Concept Testing
We undertake traditional usage and attitude studies, adapting the traditional research design for digital data collection.
Price Elasticity Testing
Price Elasticity Testing
How much of a price premium can your brand carry? A price that’s too high will result in the forced trial of other brands, eroding your consumers’ commitment to your brand. We test your product’s price elasticity taking into account local market conditions and using techniques that reduce bias and result in more valid results.
Pack Tests
Pack Tests
Should you be changing your brand’s pack design, or are you fixing something that isn’t broken? A simple pack test can tell you. We design our pack tests using techniques based on the latest behavioural economics and psychology findings to give you a fast, reliable answer about your pack design.
Ad Testing
Ad Testing
How many people are going to notice your new ad? How will they react to it? What will they take away from it? How much of your ad spend is wastage? Answer all these questions and more with BReW’s proprietary TVC ad test design.
Ad Hoc Studies
Ad Hoc Studies
We don’t sell pre-packaged solutions off the shop shelf, like many of our competitors. Rather, we examine each marketing brief on its merits, designing bespoke studies that deliver marketing insights that provide the exact solution to the marketing challenge. Tailor made for you.
How we collect our data
All data is collected digitally, either via mobile phones, or computers. We are not tied to any data collection company, and have vetted the majority of those offering their services locally. Our main data supplier is PSA, a digital panel that has been in existence for many years. We have not found any other supplier who can match their data in terms of validity and reliability. For some studies, we supplement data from the panel with data gathered via CAPI, in order to reach consumer segments that do not have access to the internet on their mobile phones.
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Contact the Brand Repair Workshop
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